Communications and Marketing

Dates

27 Apr 2018

Communications Strategy:
Business Awareness Building 

What is your business communications strategy?

This small and focused workshop is a facilitated session that helps business owners identify their objectives, audience, key messages and develop a communication strategy – leading to business growth through awareness.

In this workshop, you will learn how to:

  • identify your audience,
  • refine and target your messaging,
  • find creative and effective ways to reach your audience,
  • learn the importance of stakeholder engagement, and
  • how to gain promotion through other businesses and events.

In this workshop, participants will begin with objectives setting and finish with a clear understanding of how to reach their objectives through strategic and clear communications.

Communications Strategy:
Business Awareness Building 


27 Apr 2018 | 9.00am – 1.00pm 

Investment | $177 for half day workshop

Sheena Ireland

Expertise | Communications and Marketing
Specialists in Communication

Sheena is a communications specialist with a decade of strategic communications experience, spanning the public, private and not-for-profit sectors. She has a passion for leadership, writing, organisational communications, media management, social media marketing, strategy development and government relations.

Throughout her career, she is pleased to have helped small and large organisations manage and grow their public profile, implement change and respond to issues.

As a passionate advocate for local business, she has also helped small businesses in Canberra with their social media marketing, blog writing and targeted client communications activities. This includes local businesses in the women’s health and fitness industry. Sheena is also founder of The Local Look, an e-magazine and blog showcasing the stories of Canberra businesses to help spread a ‘support local’ message and make Canberrans aware of the great products and services available in their town. More information on Sheena and Specialists in Communication can be found at www.sicomms.com.

 Dates

02 Feb 2018
24 May 2018

Social Media:
Engage with Your Audience 

Join one of Canberra’s leading marketing and communications experts, Sheena Ireland from Specialists in Communication, to learn more about the value of social media for marketing.

In this workshop you will learn how to link your social media marketing to your business objectives to gain more than simply likes and follows. Learn how to engage with your audience and deliver business results through social media marketing covering Facebook, LinkedIn and Twitter.

Social Media:
Engage with Your Audience 


02 Feb 2018 | 9.00am – 1.00pm

24 May 2018 | 9.00am – 1.00pm

Investment | $177 for half day workshop

Sheena Ireland

Expertise | Communications and Marketing
Specialists in Communication

Sheena is a communications specialist with a decade of strategic communications experience, spanning the public, private and not-for-profit sectors. She has a passion for leadership, writing, organisational communications, media management, social media marketing, strategy development and government relations.

Throughout her career, she is pleased to have helped small and large organisations manage and grow their public profile, implement change and respond to issues.

As a passionate advocate for local business, she has also helped small businesses in Canberra with their social media marketing, blog writing and targeted client communications activities. This includes local businesses in the women’s health and fitness industry. Sheena is also founder of The Local Look, an e-magazine and blog showcasing the stories of Canberra businesses to help spread a ‘support local’ message and make Canberrans aware of the great products and services available in their town. More information on Sheena and Specialists in Communication can be found at www.sicomms.com.

 Dates

16 Feb 2018
20 Jun 2018

e-Newsletters: Create and Curate 

Are e-newsletters dead?

No, but the strategies behind producing e-newsletters that get read and get customers clicking have changed.

Content is still king, but design is also queen.

In this workshop, you will learn the pros and cons of email newsletters, as well as how to assess your content and frequency needs. You will also gain tips on curating content, creating templates and putting in place systems that allow you to schedule and send with ease.

 

e-Newsletters: Create and Curate 


16 Feb 2018 | 9.00am – 1.00pm

20 Jun 2018 | 9.00am – 1.00pm

Investment | $177 for half day workshop

Sheena Ireland

Expertise | Communications and Marketing
Specialists in Communication

Sheena is a communications specialist with a decade of strategic communications experience, spanning the public, private and not-for-profit sectors. She has a passion for leadership, writing, organisational communications, media management, social media marketing, strategy development and government relations.

Throughout her career, she is pleased to have helped small and large organisations manage and grow their public profile, implement change and respond to issues.

As a passionate advocate for local business, she has also helped small businesses in Canberra with their social media marketing, blog writing and targeted client communications activities. This includes local businesses in the women’s health and fitness industry. Sheena is also founder of The Local Look, an e-magazine and blog showcasing the stories of Canberra businesses to help spread a ‘support local’ message and make Canberrans aware of the great products and services available in their town. More information on Sheena and Specialists in Communication can be found at www.sicomms.com.

 Dates

27 Mar 2018

Building your Profile and Pitching to the Media

Want to be a known expert in your area?

Want media attention from magazines to newspapers, radio and television for your business and your profile?

This workshop will give you key information, tools and tips to help you raise your profile, cement yourself as an expert and communicate with influence.

This full day workshop will also help you understand how to get your products and services in front of journalists and into the media.

Building Your Profile and Pitching to the Media 


27 Mar  2018 | 9.30am – 4.00pm

Investment | $327 for full day workshop

 

Sheena Ireland

Expertise | Communications and Marketing
Specialists in Communication

Sheena is a communications specialist with a decade of strategic communications experience, spanning the public, private and not-for-profit sectors. She has a passion for leadership, writing, organisational communications, media management, social media marketing, strategy development and government relations.

Throughout her career, she is pleased to have helped small and large organisations manage and grow their public profile, implement change and respond to issues.

As a passionate advocate for local business, she has also helped small businesses in Canberra with their social media marketing, blog writing and targeted client communications activities. This includes local businesses in the women’s health and fitness industry. Sheena is also founder of The Local Look, an e-magazine and blog showcasing the stories of Canberra businesses to help spread a ‘support local’ message and make Canberrans aware of the great products and services available in their town. More information on Sheena and Specialists in Communication can be found at www.sicomms.com.

Workshops

Moxxie Training Academy provides training across the breadth of business subjects:

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